Who We Are
The Future Wave Salon is one of the Aveda salons serving the Toledo, Ohio area. When we opened in 1995, our goal was to provide services that give our guests a unique salon experience. Years later, we continue to strive to improve our salon for our employees and our guests.
Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically-based products for beauty professionals and consumers. The company continues to innovate in botanical technologies, drawing inspiration from the principles of green science with ancient Ayurvedic wisdom to develop performance-driven, plant-based hair, skin, body, and make-up products, and a comprehensive menu of ritual-based treatments for head-to-toe beauty.
Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first privately-owned company to sign the Ceres Principles in 1989 (Coalition for Environmentally Responsible Economies) and the first beauty company in the world to manufacture with 100 percent wind power. Aveda was also the first beauty company to receive a Cradle To Cradle charter or its commitment to sustainable products, packaging and production. Currently seven products hold Cradle To Cradle certification. Since 1999, Aveda’s annual Earth Month campaign, held each April, had raised more than $32 million to support environmental projects around the world.