Our ingredient promise

At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible in our Aveda Products.

Naturally Derived: We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.

Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us — goes much deeper than our use of naturally derived ingredients in our products.

Learn more about Aveda and green ingredients and watch videos here.
Ingredient Glossary
Ingredient FAQ

Aveda develops close working partnerships with certain communities and/or suppliers and seeks to use them as our primary source for specific ingredients in our Aveda Products. We frequently reference these relationships in our promotional materials. However, sometimes due to conditions beyond our control (e.g., drought, pests, and capacity limitations) these communities and/or suppliers are unable to meet our needs for an ingredient, including being unable to supply some or all of it. When such situations occur, Aveda uses additional suppliers to provide high-quality alternative sources until we are able to resume sourcing from the primary supplier.

Damage Remedy™

Our intensive weekly treatment deeply penetrates to help repair, seal and smooth even the most damaged hair. Using the power of pure plant oils and quinoa protein, it restores health, silkiness and shine.

• part of a four-step restructuring system
• helps strengthen hair weakened by chemical processes, heat styling and environmental exposure
• quinoa protein penetrates the hair shaft, working from inside to help strengthen and repair
• phellodendron and barley seal in moisture
• castor, jojoba and meadowfoam seed oils smooth hair’s surface

 

Color Conserve™

Helps preserve hair color for up to 6 weeks. Our 93% naturally derived leave-in treatment triple-protects your hair color with our powerfully effective, botanically-based color conserve complex™.

• Larch tree helps seal in color.
• Anti-oxidants from green tea help protect against environmental stressors.
• naturally-derived blend from wintergreen and cinnamon oil
  help protect color from UVA/UVB damage.

 

Tourmaline Charged™

Our clay-based scrub exfoliates with bamboo extract and
energizes with tourmaline to leave skin radiant and refined.

 

 

 

 

 

 

Dry Remedy™

Dry Remedy uses buriti oil, which comes from the fruit of the buriti palm tree, which is known as the Tree of Life. The palm grows along rivers in Brazil and local people gather the fruit as it floats near the shore. Buriti oil is extremely moisturizing, so its ideal for reviving dry hair in dry remedy™ moisturizing shampoo, conditioner, masque and daily moisturizing oil.

• 99.9% naturally derived, with the hydrating power of buriti oil instantly moisturizes hair by 41%
• leaves hair soft and full of shine
• formulated without silicone, so it takes only a few drops to moisturize hair
• New aroma with organic bergamot, lavender and ginger lily
• 93% of women agreed their hair felt immediately moisturized and soft after using the dry remedy™ system

 

Be Curly™

Our 4-step curl perfecting system dramatically reduces frizz
and defines curl up to 57%.

• Be Curly™ Shampoo
• Be Curly™ Conditioner
• Be Curly™ Curl Enhancer
• Be Curly™ Style-Prep

 

 

 

Smooth Infusion™

Babassu-derived cleansing system softens hair with a luxurious lather
One of 7 groundbreaking products to be Cradle to Cradle Certified™ Gold.

• Daily use smooths and softens hair up to 60%
• Moisturizes and reduces frizz
• Exclusive plant infusion-a blend derived from organic aloe, maize
• and guar bean-creates a smooth new surface on hair
• Significantly reduces frizz and unwanted wave, helps prevent flyaways
• Protects against surface damage from heat styling

 

Shampure™

Our pure, gentle daily shampoo—with Morikue protein—cleanses and fortifies any type of hair. Infusing it with one of Aveda’s original aromas: a calming mix of 25 pure flower and plant essences. Discover soothing care to relax and refresh the senses.

 

 

 

 

 

Rosemary Mint

Formulated with peppermint to awaken your senses, and rosemary to help
protect from environmental damage. Its pure plant aroma naturally energizes
and motivates your mind and body. Gentle but thorough cleansing lets you
wash frequently without overdrying. The unique daily shampoo adds body
to fine hair—without stripping, build-up or static electricity.

 

 

Outer Peace™

4 Weeks to clearer skin. Outer Peace™ acne relief skin care.

• Outer Peace™ Foaming Cleanser
• Outer Peace™ Acne Relief Pads